Oscars to Stream Exclusively on YouTube from 2029 in Major Industry Shift
In This Article
HIGHLIGHTS
- The Oscars will stream exclusively on YouTube starting in 2029, marking a significant shift from ABC, which has broadcast the event since 1976.
- The Academy of Motion Picture Arts and Sciences signed a multi-year deal with YouTube, granting it exclusive global rights until 2033.
- The move aims to expand the Oscars' reach to a larger global audience, leveraging YouTube's extensive platform.
- ABC will continue to broadcast the Oscars until 2028, including the centennial celebration.
- This transition reflects broader industry trends as traditional networks face challenges from streaming services.
In a groundbreaking move for Hollywood, the Academy Awards will transition from traditional broadcast to streaming, with YouTube securing exclusive global rights to the Oscars starting in 2029. This marks the end of an era for ABC, which has been the Oscars' home since 1976. The Academy of Motion Picture Arts and Sciences announced the multi-year deal on Wednesday, highlighting a strategic shift to reach a broader international audience.
Expanding Global Reach
The partnership with YouTube, set to run until 2033, will not only include the Oscars ceremony but also encompass red carpet coverage, behind-the-scenes content, and access to the Governors Ball. Academy CEO Bill Kramer and President Lynette Howell Taylor emphasized the importance of this move in a joint statement, noting that it would allow the Academy to expand its reach to the largest possible audience worldwide. "This partnership will be beneficial for our Academy members and the film community," they stated.
Industry Trends and Challenges
The decision to move the Oscars to YouTube reflects broader trends in the entertainment industry, where streaming services are increasingly dominating. Traditional networks like ABC have faced declining viewership as audiences shift towards digital platforms. Neal Mohan, CEO of YouTube, expressed enthusiasm about the partnership, stating that it would "inspire a new generation of creativity and film lovers while staying true to the Oscars' storied legacy."
ABC's Final Years with the Oscars
ABC will continue to broadcast the Oscars for the next three years, culminating in the centennial celebration in 2028. An ABC spokesperson expressed pride in the network's long-standing association with the Oscars and wished the Academy continued success. Despite a slight increase in ratings for this year's ceremony, the network acknowledges the challenges posed by the rise of streaming services.
A New Era for the Oscars
The shift to YouTube is expected to create ripples across the industry, with analysts predicting significant changes in how audiences engage with the Oscars. As YouTube continues to grow its viewership, the platform is poised to become a major player in the streaming landscape. The Academy's decision aligns with recent efforts to diversify its voting body and increase international participation, with 21% of voters now from outside the US.
WHAT THIS MIGHT MEAN
The transition of the Oscars to YouTube could have far-reaching implications for the entertainment industry. As streaming platforms continue to gain prominence, traditional networks may need to innovate to remain competitive. This move could also influence other major awards shows to consider similar transitions, further solidifying streaming as the future of entertainment. Experts suggest that the Oscars' partnership with YouTube could set a precedent for how cultural institutions adapt to changing media consumption habits, potentially reshaping the landscape of televised events.
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Oscars to Stream Exclusively on YouTube from 2029 in Major Industry Shift
In This Article
Marcus Blake| Published HIGHLIGHTS
- The Oscars will stream exclusively on YouTube starting in 2029, marking a significant shift from ABC, which has broadcast the event since 1976.
- The Academy of Motion Picture Arts and Sciences signed a multi-year deal with YouTube, granting it exclusive global rights until 2033.
- The move aims to expand the Oscars' reach to a larger global audience, leveraging YouTube's extensive platform.
- ABC will continue to broadcast the Oscars until 2028, including the centennial celebration.
- This transition reflects broader industry trends as traditional networks face challenges from streaming services.
In a groundbreaking move for Hollywood, the Academy Awards will transition from traditional broadcast to streaming, with YouTube securing exclusive global rights to the Oscars starting in 2029. This marks the end of an era for ABC, which has been the Oscars' home since 1976. The Academy of Motion Picture Arts and Sciences announced the multi-year deal on Wednesday, highlighting a strategic shift to reach a broader international audience.
Expanding Global Reach
The partnership with YouTube, set to run until 2033, will not only include the Oscars ceremony but also encompass red carpet coverage, behind-the-scenes content, and access to the Governors Ball. Academy CEO Bill Kramer and President Lynette Howell Taylor emphasized the importance of this move in a joint statement, noting that it would allow the Academy to expand its reach to the largest possible audience worldwide. "This partnership will be beneficial for our Academy members and the film community," they stated.
Industry Trends and Challenges
The decision to move the Oscars to YouTube reflects broader trends in the entertainment industry, where streaming services are increasingly dominating. Traditional networks like ABC have faced declining viewership as audiences shift towards digital platforms. Neal Mohan, CEO of YouTube, expressed enthusiasm about the partnership, stating that it would "inspire a new generation of creativity and film lovers while staying true to the Oscars' storied legacy."
ABC's Final Years with the Oscars
ABC will continue to broadcast the Oscars for the next three years, culminating in the centennial celebration in 2028. An ABC spokesperson expressed pride in the network's long-standing association with the Oscars and wished the Academy continued success. Despite a slight increase in ratings for this year's ceremony, the network acknowledges the challenges posed by the rise of streaming services.
A New Era for the Oscars
The shift to YouTube is expected to create ripples across the industry, with analysts predicting significant changes in how audiences engage with the Oscars. As YouTube continues to grow its viewership, the platform is poised to become a major player in the streaming landscape. The Academy's decision aligns with recent efforts to diversify its voting body and increase international participation, with 21% of voters now from outside the US.
WHAT THIS MIGHT MEAN
The transition of the Oscars to YouTube could have far-reaching implications for the entertainment industry. As streaming platforms continue to gain prominence, traditional networks may need to innovate to remain competitive. This move could also influence other major awards shows to consider similar transitions, further solidifying streaming as the future of entertainment. Experts suggest that the Oscars' partnership with YouTube could set a precedent for how cultural institutions adapt to changing media consumption habits, potentially reshaping the landscape of televised events.
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BBC Partners with YouTube to Create Tailor-Made Content for Digital Audiences
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