The 2025 Africa Cup of Nations (Afcon) concluded with Senegal clinching the title in a final that will be remembered for both its sporting drama and organizational excellence. Hosted by Morocco, the tournament set new benchmarks in infrastructure and revenue generation, while also drawing criticism for controversial incidents on and off the field.

A Tournament of Records and Drama

Morocco's hosting of Afcon 2025 was a testament to its world-class infrastructure, with the Prince Moulay Abdellah Stadium in Rabat standing out as a prime example. The country, preparing to co-host the 2030 FIFA World Cup, demonstrated its capability to manage large-scale events, supported by significant investments from King Mohammed VI. The tournament saw a record 121 goals scored, highlighting the competitive spirit of African football.

However, the final match between Senegal and Morocco was marred by controversy. A penalty awarded to Morocco led to a 16-minute delay as Senegal protested by walking off the pitch. Despite the chaos, Senegal triumphed, with Pape Gueye's decisive goal overshadowing Brahim Diaz's missed penalty. The Confederation of African Football (Caf) has yet to announce any sanctions regarding the incident.

Economic Success and Strategic Ambitions

Caf reported a substantial 90% increase in revenues from the tournament, with ticket sales jumping from $11 million in 2023 to $55 million in 2025. The number of sponsors and major partners also rose to 23, reflecting the growing profile of Afcon. This financial success raises questions about Caf's decision to switch to a quadrennial format from 2028, as stakeholders ponder whether similar value can be generated outside Morocco.

Morocco's broader strategy to host high-profile events was evident throughout the tournament. From the vibrant displays at Mohammed V airport to the extensive branding across Rabat, the country aimed to prove its readiness to global players like FIFA. However, this ambition has been met with criticism from locals who argue that the government's focus on international image comes at the expense of addressing domestic issues.

Controversies and Criticisms

Despite the largely successful tournament, Morocco faced allegations of gamesmanship, particularly during the final. Reports of ballboys hiding towels from Senegal's goalkeeper added to the tension, prompting the Moroccan FA to consider legal action. Additionally, the country's rapid stadium construction contrasted sharply with its slower response to local crises, such as the 2023 earthquake in Al Haouz province.