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Sunday 22/02/2026

Ofcom Sets New Guidelines to Combat Online Misogyny and Protect Women

Diverse women using devices with digital safety barriers
Himanshu KaushikHimanshu Kaushik

In This Article

HIGHLIGHTS

  • Ofcom has introduced new guidelines to combat online misogyny and protect women and girls, urging tech platforms to act responsibly.
  • The guidelines, part of the Online Safety Act, include measures like limiting responses to posts to prevent "pile-ons" and using hash-matching technology to remove non-consensual intimate images.
  • Although voluntary, Ofcom plans to publish a report in 2027 on platform compliance, with potential for stricter regulations if ignored.
  • Critics argue that without legally enforced codes, tech companies may not take the guidelines seriously enough to effect real change.
  • Influencers and advocates emphasize the need for safer online spaces, sharing personal experiences of online abuse and the emotional toll it takes.

In a bid to enhance online safety for women and girls, Ofcom, the UK's communications regulator, has unveiled a set of guidelines aimed at curbing misogynistic abuse on social media platforms. These recommendations, which are part of the Online Safety Act enacted in 2023, are designed to encourage tech companies to take proactive steps in safeguarding their users from harmful online interactions.

New Measures to Tackle Online Abuse

The guidelines, announced on Tuesday, propose several measures to mitigate online harassment. Among these are the implementation of limits on the number of responses to posts, a strategy intended to reduce the occurrence of "pile-ons," where users are overwhelmed with abusive replies. Additionally, Ofcom is advocating for the use of hash-matching technology, which enables platforms to swiftly identify and remove non-consensual intimate images, commonly known as "revenge porn."

Dame Melanie Dawes, Ofcom's chief executive, emphasized the importance of these measures, stating, "We are sending a clear message to tech firms to step up and act in line with our practical industry guidance, to protect their female users against the very real online risks they face today."

Voluntary Compliance with Potential for Stricter Regulations

While the guidelines are currently voluntary, Ofcom has made it clear that it will closely monitor compliance. A report detailing how individual platforms have responded to these recommendations is scheduled for release in 2027. Should tech companies fail to adequately implement the guidelines, Ofcom has indicated that it may recommend strengthening the Online Safety Act.

Critics, however, argue that voluntary guidelines may not be sufficient to compel tech companies to take meaningful action. Andrea Simon, executive director of the End Violence Against Women Coalition, remarked, "Until we have legally enforced mandatory codes of practice, we don't think we'll really see a shift in tech platforms taking this issue seriously enough."

Personal Accounts Highlight the Need for Change

The impact of online abuse is not just theoretical; it affects real people every day. Influencer and women's sport advocate Demi Brown shared her experiences of enduring negative comments about her appearance, stating, "I don't think that we should be worried about the online space; it should be a place where we can authentically be ourselves."

Similarly, Sahra-Aisha Muhammad-Jones, founder of a running club for Muslim women, highlighted the deterrent effect of online harassment on younger women. Despite building a supportive community, she expressed ongoing concerns about safety online.

WHAT THIS MIGHT MEAN

The introduction of these guidelines marks a significant step towards improving digital safety for women and girls. However, the voluntary nature of the recommendations raises questions about their potential effectiveness. If tech companies fail to comply, Ofcom may push for legislative changes to enforce stricter regulations.

The success of these measures will depend largely on the willingness of social media platforms to prioritize user safety over profit. As the conversation around online safety continues to evolve, the role of advocacy groups and public pressure will be crucial in holding tech companies accountable and ensuring that the internet becomes a safer space for all users.