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Monday 23/02/2026

Walmart's Strong Sales Amidst UK Retail Slump Highlight Global Retail Dynamics

Walmart store with busy holiday shoppers and empty UK storefronts
Daniel RiveraDaniel Rivera

In This Article

HIGHLIGHTS

  • Walmart reported a 4.5% rise in US sales for the quarter ending October 31, surpassing analysts' expectations.
  • The UK saw a 1.1% drop in retail sales in October, attributed to consumers delaying purchases ahead of Black Friday.
  • Walmart's annual net sales forecast has been revised upwards to a growth of 4.8% to 5.1%.
  • The US consumer confidence index hit its lowest since spring, with a notable decline among households earning less than $75,000.
  • UK retail sales remain 3.3% below pre-pandemic levels, with uncertainty over the upcoming budget affecting consumer confidence.

As the holiday season approaches, the global retail landscape presents a mixed picture, with Walmart reporting robust sales growth in the US, while UK retailers face unexpected declines. Walmart, the largest retailer in the United States, announced a 4.5% increase in sales for the quarter ending October 31, exceeding analysts' expectations. This growth is attributed to the company's ability to attract both low and high-income shoppers, despite a challenging economic outlook.

Walmart's Resilience in the US Market

Walmart's confidence in its holiday sales prospects is buoyed by a revised annual net sales growth forecast of 4.8% to 5.1%, up from an earlier estimate of 3.75% to 4.75%. The retail giant's success is partly due to its strategic pricing and robust e-commerce performance, which saw a 28% increase in online sales. John David Rainey, Walmart's CFO, emphasized the company's value proposition, which appeals to a broad consumer base, including wealthier shoppers who have driven much of the margin growth.

UK Retailers Face Challenges Ahead of Black Friday

In contrast, UK retail sales fell by 1.1% in October, marking the first decline since May. The Office for National Statistics (ONS) attributes this drop to consumers postponing purchases in anticipation of Black Friday deals and uncertainty surrounding the upcoming budget. Supermarkets, clothing stores, and online retailers all reported declines, with clothing, footwear, and textile stores experiencing the largest drop at 3.3%.

Economic Outlook and Consumer Confidence

The US consumer confidence index has reached its lowest point since spring, reflecting a "K-shaped" economic recovery where lower-income households are pulling back on spending. Meanwhile, in the UK, retail sales remain 3.3% below pre-pandemic levels, with analysts pointing to budget-related consumer jitters as a contributing factor. Rajeev Shaunak from MHA highlighted the critical nature of the Christmas trading period for UK retailers, given the current sluggish demand.

WHAT THIS MIGHT MEAN

Looking ahead, Walmart's strong performance could set a positive tone for the US retail sector during the holiday season, potentially influencing other retailers to adopt similar strategies. However, the broader economic outlook remains uncertain, with consumer confidence playing a pivotal role in shaping retail trends. In the UK, the upcoming budget announcement by Chancellor Rachel Reeves could either alleviate or exacerbate consumer concerns, impacting retail sales during the critical Christmas period. As both markets navigate these challenges, the ability of retailers to adapt to changing consumer behaviors and economic conditions will be crucial in determining their success.