In a dazzling display of tradition and commerce, Kiyoshi Kimura, the renowned "Tuna King," has once again set a new record at Tokyo's Toyosu fish market. On Monday morning, Kimura paid an astounding 510.3 million yen ($3.2 million) for a 243kg bluefin tuna, marking the highest price ever recorded since data collection began in 1999. This annual New Year auction is a hallmark event in the Japanese sushi industry, drawing significant attention from both local and international observers.

A Tradition of High Bids

Kimura, the president of Kiyomura Corp, which operates the popular Sushi Zanmai chain, is no stranger to making headlines with his extravagant bids. Known for his deep pockets and passion for premium tuna, Kimura expressed surprise at the soaring price. "I’d thought we would be able to buy a little cheaper, but the price soared before you knew it," he remarked. The previous record was set by Kimura himself in 2019, with a 333.6 million yen bid for a 278kg tuna.

From Auction to Plate

The prized tuna was swiftly butchered and transformed into sushi, delighting patrons at Kimura's restaurants. Customers, like 19-year-old Minami Sugiyama, relished the experience, stating, "I feel like I've begun the year in a good way after eating something so auspicious." Another diner, Kiyoshi Nishimura, a Shinto priest, praised the tuna's sweetness and texture, noting its ability to bring happiness even without soy sauce.

Cultural and Economic Significance

The Toyosu market, which replaced the historic Tsukiji market, has become a focal point for such high-stakes auctions. These events not only highlight the cultural importance of tuna in Japan but also underscore the economic vitality of the sushi industry. Despite the pandemic's impact on restaurant operations, the auction's energy and the record-breaking bid reflect a resilient market.